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Southbay, a local lifestyle magazine, was in need of a refresh. They had been using the same logo for more than a decade. During my time as a designer there, I presented several new logos and cover options to the team.
All my concepts stayed true to the beach city aesthetic, but with an added level of sophistication and modernity. The final logo and cover are a step above (but still reminiscent) of the original. This redesign was implemented across all of Southbay's media platforms.
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